Discount Tires

Everything You Should Know About Discount Tire Company

Discount Tires

Unless one of them is flat, or they’re skidding ineffectively in the snow, you probably don’t think too much about your tires. After all, that’s kind of the point – a good tire takes you where you want to go without drawing undue attention to itself.

But there are some people who think a lot about tires. People like Bruce Halle.

The Local Discount Tire Co.

Today, Discount Tire Company is incredibly successful. With 875 stores in 28 different states, it is the world’s largest independent tire and wheel retail dealer.

But it wasn’t always like that.

Everything started in 1960, when an entrepreneur named Bruce Halle rented a building on Stadium Boulevard, in Ann Arbor, MI. From this building, equipped with only six tires, a portable air tank, and his own diligence and wits, Bruce began to build his company.


Customer by customer, tire by tire, discount by discount, Bruce slowly turned this one small store into a busy hub, and then expanded to satisfy demand until Discount Tire became one of the most recognized names in the industry. Discount Tire may be bigger now than ever before, but has never forgotten that its roots lie in hard work, faith, and vision.

It’s All About the Tires

Of course, the core of Discount Tire’s business is still selling tires. They carry nearly any brand of tires you could wish for, from leading brands like Goodyear, Michelin, Bridgestone, to exclusive brands such as Arizonian and Fisk.

But it doesn’t stop there.

When customers purchase tires, they can browse through the website to find the tires they want and a store location that works for them. After they have made a purchase, Direct Tires’ skilled technicians will install the tires consistently with the latest techniques in quality and safety issues.

But even there, it doesn’t stop…


Services You Need at Discounts You’ll Love

Discount Tire’s expertise in their field allows them to offer special services that allow you to get more value out of your purchase – not to mention keeping you and your loved ones safe on the road.

Air Pressure

Everyone knows that their tires are full of air; everyone knows that losing this air means trouble. And yet, checking in on tires’ air pressure is one of the most-neglected maintenance tasks on a car.

By using just the correct amount of air pressure, Discount Tire can increase the longevity of your tires, as well as making your car more fuel-efficient and decreasing the chance of accidents.

Ride Matching

A lesser-known service, Ride Matching measures and synchronizes the mismatches between your car’s tires and its wheels. These differences – though small, and impossible to detect during normal wheel balancing – can do serious damage to ride quality, performance, and wear, as wheel and tire generate force in different directions.

And More

From plus-sizing to tire repair, from its Tire Pressure Monitoring Service to simple aid in choosing the best tire for you, Discount Tire Company can provide for all of your tire needs… at considerable discounts over what other stores offer.

If you are in need of some work on your tires, are concerned about safety on the road, or just want to improve your ride, visit us at Our highly trained representatives will be happy to advise you!